Semir Poturak
https://doi.org/10.60152/j7pdhwsl
Abstract: Advancement of AI (Artificial Intelligence) technologies has a strong impact on evolving role of creativity in architectural design. Advancement and rapid adoption of Artificial Intelligence technologies brought new challenges to the philosophical debates on creativity, further expanding the ambiguity resulting in lack of adequate education and professional improvement. This review paper argues that the integration of generative AI technology in architectural design fundamentally transforms the nature of exercised creativity to shift the focus from idea generation to problem framing and critical curation. In this paper new essential skills such as semantic articulation (prompt crafting’) and iterative visual refinement are identified based on the synthesis of foundational theories on creativity and the operational reality of modern AI generators. Findings of this paper suggest that AI externalizes ideation process demanding enhanced capacity for strategic unpredictability, conceptualization and aesthetical evaluations. Advancing integration of AI within conceptual architectural design demands further development of creative intelligence that will facilitate requirements and limitations of collaborative human-AI ecosystem.
Keywords: artificial intelligence, creativity, architectural design, design, education
How to cite this Paper (Harvard referencing style):
Poturak, S. (2025) ‘The Role of Creativity in Integrating Artificial Intelligence within Conceptual Architectural Design‘, in R. Bogdanović (ed.) On Architecture — Crosscutting and Fusion of Disciplines, Proceedings. Belgrade, Serbia: STRAND, pp. 157–164.
See publication On Architecture (2025) Conference Proceedings